Our story begins 27 years ago, in the heart of South America in 1998, when a small light emerged amidst the darkness and noise of the world, surrounded by hope and love.

A light that was born as a cry of strength, courage, and purpose.

Years later, that light found its form and voice in London, with the birth of Holy Mary Label a brand born from a journey of battles, falls, lessons, choices, faith, and destiny.

A story of transformation, where grace was forged through struggle and beauty was revealed through faith.

The deeper and most exclusive details of our story will be revealed gradually through our social media.

Because everything has its own time and, in the right time, everything will be revealed.